fallout3 invades the Metro Center

I have a picture that I’ll put up when I get home, but I was excited to see the posters go up for Fallout3 all over the Metro Center metro station on Monday of this week.  I can’t decide if its because its Fallout, or because they replaced a bunch of anti-union, anti-PETA and anti-lawyers (though I can’t say I disagree with the last one) posters.  Apparently if you overeat you can sue the restaurant for giving you too big a portion.  This is what I learned from the anti-lawyer poster.

Anyway, I’ve only ever played the first half-hour of fallout 1, but I know that many people are looking forward to the new game.  What better place to advertise a game that takes place in a post-apocalyptic Washington DC than in Washington DC?  (It probably helps that Bethesda, the company who made the game, is local.)  I wonder who their target audience is with this move.  I see two possibilities: 1) Professional commuters with nothing better to do (at least after 11/4) at night than pass the hours with fallout.  2) school groups coming into the city for tours, etc.  The metro seems a suspect location for the latter because how many schools take the metro when they come?   I wonder what it costs to put up all that advertising, and what returns Bethesda will see on it.

It still makes me smile to walk past someone in a three piece suit puzzling over a fallout ad, much like this guy.